Digital Revolution,Evolving with DMA
The Digital Marketing Association(DMA),which is the most largest and influential private organization of digital Marketing in taiwan. We are committing to promote the progress of digital industry and industrial value. Facilitating cross-territory expansion and increase markets.
The Digital Marketing Association, or DMA, is one of the largest and most influential private organizations in Taiwan in the field of digital marketing. The current chairman is Miss Freda Shao, who is also the Chief Digital Officer of Dentsu Aegis Network Taiwan. DMA started in 2005 as the “Internet Advertising and Media Association” (IAMA) and was later renamed in response to the digital trends and market changes and demands. The member firms, including media, agents and technical application firms, are some of the best in the business with highly regarded reputation. DMA now has 140 corporate members and 10 individual members.
DMA is dedicated to promoting the development of digital industry to improve the values of the industry, integrating members’ resources for the future talent development, testing different fields to expand the market size, and becoming the communication platform between government and the industrial society. It is one of DMA’s hopes to realize the values of digital workers and reach a mutual consent to bring everybody together for a friendly environment where everybody grows together through the four cores of industrial upgrades, teamwork, cross-field interactions and development of talents. The members are divided into 3 functional groups, the “media group,” “agent group” and “application group” based on their attributes in order to allow all members to participate in DMA businesses, solve industrial problems and improve values. Also a designated team is established to help the association for the long-term development. Mr. Shih Chun-Yu, the GM of Webgene and a DMA director, is in charge of talents, industrial policies and association business development, and Mr. Chang Yi-Ming, the GM of Adgens Digital Marketing and also a DMA director, is in charge of public relations, cross-field interactions and industrial development.
This association consists of 13 Directors and 3 Supervisors, lead by the current Chairman Freda Shao and Honorary Chairman Michael Chang to promote the development of multiple industry related committee objections while working along with 4A (The American Association of Advertising Agencies), IAA (International Advertising Association), MAA (Media Advertising Association), TAA (Taiwan Advertisers’ Association), TAAA(Taipei Association of Advertising Agencies), and other industry related associations. The goal is to play a proactive role in developing the advertising industry.