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24 Jun 2020
Statistics Collected & Released by Taiwan Digital Media and Marketing Association (DMA)
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Statistics Collected & Released by Taiwan Digital Media and Marketing Association (DMA)
DOWNLOAD DOWNLOAD31 May 2019
「觀察台灣的廣告市場,數位行銷仍保持雙位數成長力道,除了品牌客戶之外,中小企業廣告主,經營跨境電商的廣告主或有出海規劃的企業主等等,都是驅動台灣的數位廣告量持續性成長的關鍵。消費者透過全通路管道與品牌互動模式正在飛速增長,不論是代理商、媒體或是企業,都須積極善用數據與技術去洞悉市場機會。」
DOWNLOAD DOWNLOAD15 Nov 2018
Statistics Collected & Released by DMA
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數位行銷工具持續推陳出新,行銷操作觀念與策略日漸成熟普及,促使台灣整體數位廣告市場持續保持強近的成長力道,在解讀今年數字時,必須跳脫原有的600億市場規模的想像。
DOWNLOAD DOWNLOAD20 May 2016
Taipei Digital Marketing Association (DMA) released the Report on estimation of 2015 Taiwan Digital Ads Statistics on April 28th. The report is based on the survey conducted and analyzed by the advertising survey team of DMA.
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